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According to the 2007-2008 National Pet Owners Survey conducted by the American Pet Products Manufacturers Association, Inc., 63% of U.S. households own a pet, which equates to 71.1 millions homes. In 2006, 63% of U.S. households owned a pet as compared to 56% in 1988.
More and more companies traditionally known for human products are going to the dogs, and cats, and reptiles. Many hotels across the country are adopting pet friendly policies. Shopping for pet products is becoming easier than ever with an increasing variety of retail outlets now selling pet products. High-end items to spoil companion animals are must-haves for pet owners that spare no expense to please their furry, feathered and finned best friends. Pet-owners take grooming one step beyond a haircut, a quick bath and a nail trim. Today's pet foods include complete and balanced diets that tantalize our pets' taste buds and satisfy their tummies. High-tech products including computerized identification tags, digital aquarium kits, automatic doors and feeders, enhanced reptile terrarium lighting systems and touch-activated toys help pet-owners take care of companion animals with ease and precision. Faux mink coats, hipster lumberjack vests, designer plaid jackets, matching jeweled and leather collar and leash sets, Halloween costumes, and holiday outfits keep pets in fashion throughout the year.
From monogrammed sweaters and personalized food and water bowls to digitized collar tags and hand-made treats, owners embrace their pets as true members of the American family celebrating their fluffy, finned and feathered companions with their very own belongings.
It only makes sense that as the Baby Boomer generation continues to age, that the trend toward pet ownership will continue for many years to come. So how does one take advantage of this trend? There are many new innovative pet related franchise opportunities popping up. Now one can find many specialty type pet care opportunities – from retail pet stores, to mobile pet washing and grooming, to in-home pet services, to pet training services. As there seems to be no end in sight as to how much money owners are willing to spend on their pets, opportunities to profit are constantly being created.
One way to capitalize on this trend is to start your own pet related franchise. Two franchise opportunities that I like are Aussie Pet Mobile, and In Home Pet Services. Aussie Pet Mobile is a franchise that is well proven, with over 200 franchisees in existence. It has been ranked the #1 franchise in the pet industry for three years running. It can be run out of your own home, and it is designed to give franchisees freedom and flexibility.
In Home Pet Services franchisees come from many backgrounds. This is also a home based business and the barrier to entry is low. They will help you to market your business and they provide excellent training and support.
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