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Pricing Psychology Strategies

Pricing isn't all logic. Discover the hidden pricing tactics you can use to increase profits!

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The Conscientious Consumer - Who They Are and How To Connect with Them: Tune your consciousness for the conscientious and more discriminating prospects.
Top 7 Ways to Know Your Price is Right for Your Services: Criteria for deciding your pricing levels.
The right pricing strategy...priceless!: Create and frequently update your pricing strategy.
Sales Prospecting in Down Economies: Polish up your prospecting and increase your efforts for continued prosperity.
How To Leave The Media A Voicemail That Gets You Booked: Be more effective by thinking like a manager in media.
Measure Your Results...Or You May Not Have Any Results!: Of the five main functions of Management; Planning, Organizing, Executing and Measuring (POEM) - Measuring is the most neglected.
Referral Gathering Technique: Since referrals are so critical to the selling process, gather as many as you can.
You As A Brand: It's quite a challenge to think of yourself as a product.
Marketing Your Business in a Tough Economy: 5 Ways to Outmaneuver the Darwinian Cleanse: A change in management styles and tactics, makes business life more interesting.
Attracting And Maintaining A Solid Sales Network: With the emphasis on "solid," all the pieces fall into place during the selling process.
The 7 Myths of Marketing a Service Business: There are many marketing myths which can prevent or discourage you from properly marketing your business.
The Benefits Of Branding: Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here's why the effort to brand your company or yourself pays off.
Marketing Strategy: 7 Steps To Market Segmentation: The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.
The Press Release as an Effective Marketing Tool: A useful way to inform people about your business on the Internet is through sending a press release.
A Simple Sales Strategy: Define What Selling Is!: How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal.
The Testimonial Writing Machine: Having trouble getting your clients to write testimonials? Learn about the testimonial writing machine.
Media Training 101 -- The Secrets Of Writing A Good Press Release: Learn how to put together a newsworthy story that will help you achieve your goals of getting the word out about your business.
Make Your Marketing Solve A Problem: You may be engaged in marketing activities that are working against you. Instead of focusing on YOU, market yourself as an innovative problem solver.
For Ongoing Success, Make Marketing a Habit: When business is booming, it's easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline.
Branding vs. Direct Response: Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response -- i.e., actually getting leads and/or sales right now.
How Leaky is Your Sales Pipeline?: Every business' Sales Pipeline leaks to some extent. The question is: Have you done everything you can to ensure that it does not leak excessively?
Self Promotion Brings Business Success: Your business success depends on your ability to promote your services, your products, and yourself.
Good Marketing Pays For Itself: Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"
Your Identity Speaks Loudly...What Are You Saying?: Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products.
Overcoming Your Biggest Competitor: No matter what industry you're in, no matter how long you've been selling, the biggest competition you face in selling is...
Follow-Up Marketing: How to Win More Sales with Less Effort: Small businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don't.
The Five Musts of Marketing: For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. After years of witnessing this reaction, and learning a bit about modern marketing, I'm starting to understand why traditional marketing is perceived and experienced as a necessary evil and avoided like a root canal.
How Nearly Going Broke Taught Me The Value Of Niche Marketing: If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.
Small Business Marketing Magic: The internet offers small businesses marketing opportunities which were not available in the past.
Direct Mail Advertising Strategies: In today's highly competitive economy, it is essential to your business that you advertise with marketing materials that strategically position your business for increased customer traffic, expansion and growth. A highly effective marketing tool that will dynamically promote your business is direct mail advertising.
10 Tips For Long Term Client Retention: Attracting and retaining long-term clients is a powerful strategy for growing your business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services from you. The savvy solo professional or small business owner gains big from focusing on these 10 sound strategies for long term client retention.
Focus Groups: Marketing's Secret Weapon: On a small business budget you can emulate the BIG marketers. Invite appropriate friends and acquaintances to your home or office for a Focus Group. Follow the ideas and methods of the multi-million dollar marketers to increase your sales.
The 7 Commandments of Marketing: Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!

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