by Nyall Bakk - © 2005
Service guarantees are a great way to increase your business. Customers will feel safer when you can guarantee the quality of your service. A written service guarantee may mean the difference between a potential customer choosing your service over a competitor's. This could be the edge that your business needs.
Service guarantees are becoming the norm for online businesses. Since most of your customers won't meet you face to face, comforting them with a service guarantee is an excellent way for you to increase your sales. Customers want the service they expect and have paid for. What better way to let them know they don't have to worry that you will live up to your end of the contact.
Top quality service and service guarantees go hand-in-hand. Occasionally, small business owners lose site of that fact. To create a balance, you need to devise a written guarantee, and a business contract that clearly states the boundaries of your service.
Unconditional service guarantees are a very popular way for online businesses to assure their customers that what is promised is what will be delivered. Your service guarantee should be part of your contract that states what you are agreeing to provide. This can be done in several ways.
Choose your words carefully. You'll want your service guarantee to be easy to understand and clearly state what the customer can expect from you and your business. Your guarantee should serve to calm and assure your customer that what you promise is what you'll deliver.
Writing your guarantee should be fairly straightforward since you don't want to use too much creative and confusing language. Phrases such as "100% customer satisfaction guarantee" and "money back return" are things we can all understand and appreciate.
Make sure your guarantee works for the industry that you're in. A 30 day money back guarantee doesn't necessarily make sense for the service industry, so choose terms that will work for both you and the customer.
Focusing on your customer's needs and expectations is what makes for referrals and repeat business. A service guarantee will help your business stay on track when it comes to customer satisfaction.
It is equally important for a business to determine the value of their service to a customer. Feedback forms help business owners/managers in this area. With just a few responses, (negative or positive), you will obtain the tools you need to evaluate your services. In the end, you will obtain solid testimonials that add credibility in marketing material, which results in new prospects.
Your service guarantee should be obvious to your customers. Many large corporations obscure the guarantee with technical writing that the average person won't understand without consulting a lawyer. While it is legal, it isn't ethical, and won't encourage repeat business which is often what makes or breaks a business.
Stand out from your competitors and write a clear comprehensive service guarantee. Guarantees are a way of setting boundaries on your services, and they help your customer understand what services apply to the unconditional service guarantee. And if your customer is lost in the wordage, direct them to the service guarantee on your contract.
Unconditional service guarantees are a great way to boost your business. Customers will appreciate your honesty and will feel safe and secure that they will receive what they have paid for. This can mean repeat business as well as referrals.
Guarantees are a great way to ensure your customers are happy and this means repeat business as well as solid referrals. Customer satisfaction is the only way a business can survive and thrive.
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