Avoid Sounding the Da-da-da-daaahh

Published: Apr 29, 2004

Application

Da-da-da-daaahh. Do you recognize the first few bars of Beethoven's Fifth Symphony? Perhaps you're an amateur radio operator (HAM) and you recognize the Morse Code for the letter, "V."

In marketing, it stands for the presentation of the salesperson who thinks in terms of his/her need to SELL a product and not of the prospect's needs that could be satisfied by the product.

Da-da-da-daaahh!

We have them in four shades.
They come in three sizes.
This one has new features.

Beethoven sounds great in the symphony hall or on your stereo. But, in the marketplace it is annoying cacophony to the ears of a prospect.

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Outcomes

A useful identifier to make you more aware of when you indadvertently do it.
Simplistic sales training mnemonic.

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