Be There to Network

Published: Nov 8, 2004

Application

In addition to knowing how to network at a gathering, it's equally important to place yourself at appropriate events.

Because networking is a marketing function, various marketing principles can be applied.

For instance:

Identify and match your niche markets by finding groupings where your targeted segments are likely to appear
Focus on seeking out the various segments noted in your marketing plan such as:
- prospective purchasers to whom you would pitch a portion or all of your sales presentation,
- distributors on whom you can exercise your push-pull tactics,
- centers-of-influence you can charm into recommending you to prospective purchasers.
As you display your advertising messages, find opportunities to conduct yourself where you can:
- attract the attention of potential customers,
- develop an interest in your product or service,
- stimulate desire in your target,
- convince your target to take some action.
The 80/20 Principle implies you will gain 80% of the benefit from 20% of your contacts.

Attend meaningful portions of several concurrent meetings as a busy journalist would.

Maintain a balance in the size of gatherings. Small groups afford opportunities to spend more time with each contact while large groups allow for greater exposure.

The usual pick-up line of, "Do you come here often?" could determine how often you return to become more familiar with your prime targets. If the answer is, "No," or "It's my first time," the obvious follow-up is, "Where do you go?"

Stories

Stories from members will add great value to these maxims.

Please post your story by emailing it to max@unclemaxsays.com.

Don't forget to sign up for our free newsletter.

Outcomes

Marketing on a shoestring budget.
Becoming famous in all the correct circles.

Be There to Network

Application

Stories

Outcomes

Related Topics

Related Marketing Books