Marketing textbooks call it Product Differential.
At UncleMaxSays(UMS) we convey our Product Differential in several ways:
To separate ourselves from the corporate image we created a unique logo for business advice. We put a suit and tie on the photo of a monkey wearing glasses.
The name "UncleMaxSays.com" sounds a little offbeat or off-center, it doesn't meet the naming criteria of describing the nature of the product but, it does differentiate us from the competition.
The internet is loaded with serious textbook-style material with a lot of superfluous narrative. UMS uses a more familiar uncle-to-nephew tone.
The messages are directed to the owner/manager of a small enterprise. This market has been sorely neglected for years. It certainly has been addressed but, not always supplied with practical solutions to the problems facing the manager of a business employing less than 50 employees and with annual revenues of less than five million.
Most instructional materials prepare the reader with a story. UMS stories follow the lesson. Perhaps this will work for busy viewers who like to get the key information in one screen. If these busy managers want a story to illustrate a concept or stimulate ideas, they will scroll down for a story.
Does this work for you?
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UncleMaxSays.com is a division of Kamloops International College Inc.
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