Contact with customers can teach "inside staff" more about their own contribution to sales than they'd learn any other way. Here are some ways to provide that healthy exposure.
Next time a product or service is sold to a new customer, have someone who worked on its production or delivery do a follow up service call to ask about the customer's satisfaction. A personal visit would be more effective. Remember to have a training session of some sort.
Rotate production or clerical persons into the front line at a reception, sales counter, or delivery position, for a week.
Have a new employee observe, at the customer's location, how the product or service is received and used.
Route all complaint calls to a designated inside worker. Encourage customers to report or request needed improvements in service avoiding the use of the word, "complaint."
Everyone on staff keeping in touch with the end user can pay off in increased sales.
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