Find Out Why Your Customer Left

Published: Aug 10, 2005

Application

Exit Interviews are a standard (albeit seldom practiced) procedure when an employee voluntarily resigns. The usual purpose is to discover what caused the separation and what can be changed to prevent the departure of valuable employees.

Each customer is often more valuable than an employee. Suppliers may be difficult to replace. In these cases, a return may be possible.

Doesn't it make sense to conduct exit interviews for departing and non-returning clients?

Departures include: (a) conclusion of a contract, (b) a change in the client's needs, (c) a change in your product mix or (d) a change in economic conditions.

You may be able to adjust to changes in a supplier's conditions or requirements.

Exit interviews are easier to conduct than most people assume. Open-ended questions seem to be the most effective.

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