Any good fisherman or fisherwoman will tell you how important it is to fish when the fish are biting.
They resort to moon phases and other gravitational charts. Some have electronic gear to measure water temperature and fish movements. Baits are selected accordingly.
Business people, who study fish habits so they can be more efficient at catching fish, will often quote their fishing wisdom in business situations. They will say such things as, "You gotta fish when the fish are running," or "Cast your line where the fish are feeding."
They're actually saying, "When the market is hot concentrate on selling," or "Find a niche and focus on it."
Your comfort and your whims are secondary to knowing when and where to catch fish.
We were partying with some of my wife's school chums in a seaside community in Japan. This group were wealthy owners of coastal fishing trawlers. We extracted a promise from them to take us out on their next fishing trip.
At four o'clock the next morning we received a phone call at our hotel saying the spotter boat had located a school of sardines just outside the harbor. We were to be at dockside within the half hour. At that time, we hopped aboard one of the vessels we had seen moored and seemingly abandoned during the three days we strolled the docks.
Our vessel was one of the transporters. We approached two vessels whose rigging were securing a huge net filled with millions of sardines. Our boat was soon ladened with some of the catch to transfer into large trucks from a cannery. We delivered a garbage bag full to the chef at our small hotel who prepared the sardines in several different ways for all the guests.
I mentioned to our friends that I would like to go out again the next day. They laughed, "That depends on the fish. We may not go out again for another two weeks or until the spotters find another school of fish feeding in the area."
People back home asked to see pictures of our trip to Japan. They didn't seem to understand why all the pictures were of sardines and people catching sardines. They reminded me of a valuable business lesson.
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