When You Lead the Horse to Water - Make it Drink

Application

Disprove the old saying, "You can lead a horse to water but, you can't make it drink," by writing ad copy that makes people act.

Most small businesses can't afford fancy graphical ads. To maximize a return on advertising investments your ad copy must convince your target to buy or take a specific action.

This is accomplished by appealing to a person's senses, or by offering a solution to a person's needs, or employing many other such advertising techniques.

After they read your ad, will your prospect just stand there or will they drink?

Stories

Stories from members will add great value to these maxims.

Please post your story by emailing it to max@unclemaxsays.com.

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Outcomes

• Make them drink.

Related Topics

• Avoid Sounding the Da-da-da-daaahh

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