Exploit Unused Low-Cost Media

Published: May 27, 2005

Application

The two major costs of advertising, copy and media, can be done in-house.

There must be some family member, someone with a vested interest in your success or an under-utilized staff person who can produce some passable copy writing, painting or design.

Now, exercise your imagination to locate some free or low-cost media.

Here's a starter list for your creative thinking ...

Vehicle

- drive about or park in conspicuous areas such as malls with large parking areas

- personal vehicles - magnetic or permanent signs

- friend's cube van or covered trailer - seldom used, with or without signage

build and paint a temporary sign
rent or buy one with a motor or tow bar good enough to travel short distances

- baby carriage wheeled by a fitness-conscious mother

Walls - subject to local signage bylaws (get a copy of the bylaw)

- exterior walls, with or without existing advertising

- interior walls - vestibules, elevators, etc.

Street-level display windows - similar to the costly kiosks in public areas

- some commercial and retail shops do not use all of their display space

- some offices (lawyers, dentists, opticians, insurance, etc.) have large under-utilized display space

Lawn signs - subject to local bylaws

- affix your tag message to legal realtors' signs

- simulate those tiny (lawn insecticide warnings)

- before and after your truck provides a service to a home

Door-to-door leaflets

- printed on your copier, distinctive paper color and delivered by your kids

Sandwich boards

- students, retirees and others will stand or walk for only a few bucks

As we said, it's just a starter list.

Stories

Stories from members will add great value to these maxims.

Please post your story by emailing it to max@unclemaxsays.com.

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Outcomes

The more creative your self-made promotions, the greater the impact.
Self-made promotions send a secondary message, "Good value for the dollar!"

Exploit Unused Low-Cost Media

Application

Stories

Outcomes

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