Meeting Demand Is Better Than Creating It

Published: May 27, 2005

Application

It is far more profitable to find a need and fill it than to build a better mousetrap hoping the world will beat a path to your door.

Many entrepreneurs start off on the wrong side of demand. The ones who struggle start by doing what they like (common advice for enduring the long hours of hard work) or by exploiting certain skills and assets (also, advised if you want to compete with a better product or service.) Any success seems to result from adjusting initial plans to finding a niche where the investment and effort begins to yield a return before the invested funds run out.

The ones on an easier and steadier path toward a successful enterprise are those who recognized a demand significant enough to produce operating revenue for funding growth and producing a good yield on the investment. These entrepreneurs realize the reward of later pursuing their dream of creating a demand for what they would like to sell or do.

Well funded and successful growth companies seek to acquire smaller businesses who have uncovered and demonstrated a new set of revenue producing demands. Windfalls fall upon the entrepreneur who discovered an unfilled need and proceeded to fill it.

Stories

Uncle Max follows the numbers

Uncle Max is not saying only what he originally set out to say to the world. Tracking keywords and traffic data have dictated to him what he should be saying. Changes in the altered product may be subtle but, they are improvements that have responded to demand.

Submitted by: Nephew Gerry

Outcomes

Climbing steps to success instead of crawling up a slippery slope.
Demand becomes a more benevolent and rewarding boss.

Meeting Demand Is Better Than Creating It

Application

Stories

Uncle Max follows the numbers

Outcomes

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