It's Easier to Make Money with Quality than with Volume

Application

It's easier to make money with higher quality products or services than with selling lower-priced and lower-quality products or services in volume. This is an oft repeated recommendation for small retailers faced with competition from the big-box retailers.

Don't underprice your product just to get business.

Offer higher quality and, then, continually raise prices as your credibility and acceptance increases. This, of course, assumes there is sufficient demand for quality in your marketplace.

Maintaining quality may place a limit on the growth of your enterprise unless your quality can be constant while your business grows.

Blend this strategy with your other marketing strategies.

Stories

Do you have a story that relates to this maxim?

Please post your story by emailing it to max@unclemaxsays.com.

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Outcomes

• A comfortable living from your business if growth is not your only objective.
• Quality tends to have more longevity than risky growth.
• More pride in your work.

Related Topics

• Word-of-Mouth Advertising is Best
• How Do You Spell Service?
• Raise Prices to Stimulate Sales
• Look Outside the Majority Market

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