Find an Empty Spot and Fill it

Application

Niche marketing is finding an empty spot in the marketplace where you can gain a reasonable profit. Niche marketing is one of the greatest advantages to a small enterprise. The niche should be a good spot for your needs, resources and capabilities.

Some considerations

• Is there sufficient demand to support the investment?
• Is the demand supported by firm reliable data?
• Will the demand be sustained during economic downturns?

• Is your proposed market currently under-served?
• Do you have reliable assurance the existing servers are not going to expand?
• Is there room for another server?
• What is the probability better financed competitors will resist your entry?

• What are your motivations?
• Do you want to enter the market to satisfy your ego only?
• Are you profit oriented at the expense of enjoyment?

• If you focus on a niche, what are the foregone opportunities?
• Will your entry survive a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis.

Stories

Stories from members will add great value to these maxims

Please post your story by emailing it to max@unclemaxsays.com.

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Outcomes

• Finding your place among the winners.
• Discovering an untapped market.

Related Topics

• Branding Your Very Small Business
• Who is Your Devil's Advocate
• Two Minds Are Greater Than One - Use Consultants
• Braggart Survey

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