How Do You Spell Service?

Published: Jun 3, 2004

Application

People are quick to state that Service is an important key in marketing. Often the specifics are missing.

Some specifics are:

how a prospect or customer is greeted in person, on the phone or by email,
kind of contact following each sale,
treatment of an enquirer that does not buy,
form of recognition or appreciation is given to an outstanding customer,
exit interviews for a departing client,
final quality inspections on a completed service,
opportunities for customers to comment on service received,
small gifts of appreciation,
treatment of a customer waiting for service to be started or completed, or
reminders for next service.

Stories

Good Enough for a Term Paper

Students in my Small Business Management classes often listed 'Good Service' as a key feature for a Marketing Plan. When there were no specifics on how this Service was to be implemented, I would return the paper for correction with the question, "How do you spell service?" The student, or a classmate, would know what I was expecting because that was one of my favorite questions in class whenever the word, Service, was mentioned.

Submitted by: NephewGerry

Why not a Pop-Under?

I wanted to hold on to any visitor to the UncleMaxSays.com site just to say thanks for visiting and to ask why they did not chose to become a member. I suggested a Pop-Under which is similar to a Pop-Up. That's the window that is non-visible until you leave a site and you have to exit manually.

My associates talked me out of it with such arguments as the irritation, preventing a re-visit, would far outweigh the few responses we might receive.

If you can suggest some way to serve my visitors and to win an argument with my associates, please send it to me.