|
FAVORITE SITE for Small Business and personal management tips. Check out our
PARTNERS
100 PLUS |
|---|
|
|---|
Word-of-mouth is fine for an established business but, for a start-up, a poor method to rely upon.
Word-of-mouth advertising has two pre-requisites: good value to customers and time for the word to spread.
Many naive entrepreneurs who are confident they will deliver good value to their customers will ignore the second requirement, time.
Firstly, you must have a flow of satisfied customers to spread the word and, secondly, you must wait for the word to spread from person to person.
Successful entrepreneurs recognize the two and make provisions for the time factor. They will rely on another source of income or they will provide for ample financing to cover the period while revenue does not exceed operating costs.
You can incorporate the word-of-mouth concept into standard advertising. Your message can utilize that common phrase, "They say ...." The medium and the message must sound authentic. Testimonials are one form of this type of advertising. While you're waiting for more on this topic to appear here – BE CREATIVE!
Students in my Small Business Management classes who stated Word-of-Mouth advertising as a major component in a Promotion submission, would get the Red Ink question, "What do you plan to do in the meantime?"
|
FAVORITE SITE for Small Business and personal management tips. Check out our
PARTNERS
100 PLUS |
|---|
|
|
|---|
© 2004-2006 UncleMaxSays.com
UncleMaxSays.com is a division of Kamloops International College Inc.
Privacy Policy Terms of ServiceSmall Business - Time Management - Business Plans - Business Plan Coaching
