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How do YOU feel when greeted with the standard cliché, "May I help you?" Are you tempted to retort angrily with, "No! You May Not!"
The words may be sincere but, the tone is often not. You could very well be helped by a clerk who is going to read the shelf labels for you. Most probably, the helper will not help define your problem and offer a solution.
If you or your associates are not good actors you will find it difficult to make the standard clichés sound sincere.
To avoid the automatic tone, try rotating from one standard to another such as: "Welcome to my shop," or "Thank you for coming in on such a fine/stormy day," or "You look familiar, have we met before?" For the latter, be certain it is not a repeat customer.
The other day my wife and I entered a shop displaying pottery, paintings and gifts. When the clerk finished with another patron, she approached us with a lilt in her voice to ask, "Are you people having fun yet?" This was followed by some chuckling banter when I asked, "What can you do for us if I said, 'No'?"
Create phrases that are unique to your shop.
Observe the prospect's body movements, especially the eye movements, as you approach so you can say, "I see you're looking at our lovely ...."
Keep uppermost in your mind that you're approaching someone who has money in his wallet or her purse that could supply food to your table.
Stories from members will add great value to these maxims
Please post your story by emailing it to max@unclemaxsays.com.
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