Establish a Position at the Outset of Bargaining

Published: Oct 28, 2004

Application

A first step of bargaining or negotiating is to try to get into a position where you don't have to bargain.

If you can get all that you want without bargaining, and if you are certain that it is all that you can get, then name your terms and hold out for them. Never betray, by the merest twitch, that you are willing to trade.

If you are willing to trade, make sure they realize that it is only on the minor issues, not on the central issue.

Your posture, if you are selling, should be that true gentlemen do not discuss price. Your posture, if you are buying, should be that the lowest price is the only thing that matters. Try to hold these positions for as long as you can. Remember that you are setting up deals for the future in the way you bargain now.

If you are too strong, show too much power, and you stand firm for too long, then next time they will get you. They will use force to coerce you.

It is easier to say than to do. In many situations, both parties expect to bargain. It may be necessary to go through the motions of bargaining and to allow the other party to win concessions that you had already planned to give away.

Generally, though, you should bargain only if you have to.

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