Put Your Car Keys in the Freezer

Published: May 18, 2004

Application

I've found car keys in the strangest places throughout our office.

You've heard of the American Express advertising slogan, "Don't leave home without it."

During the workday people in our office will acquire something perishable to take home at the end of the day. When they reach for their car keys to go home they are forced to remember they had put the keys with the items they wanted to take home.

Would you believe this technique works equally well with non-food items?

Rarely, will you hear someone ask, "Has anyone seen my car keys?" That's so rare no one here has invested in one of those key-ring gadgets that respond to a whistle.

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