Follow Dr. Coue to Greater Success

Published: Nov 22, 2004

Application

In the 1920's there was a Dr. Emile Coue urging people to improve their lives by reciting, "Day by day, in every way, I am getting better and better." Despite the many criticisms at the time, his method and his phrase was very popular.

Dr. Coue first formulated his theory of autosuggeston when, as a pharmacist, he gave medicine to people. He would praise the effectiveness of the medicine to some and say nothing to the others. He found that those people who bought the medicine with the added praises of the medicine's effectiveness, did much better than the others using the same medications.

Dr. Coue's legacy for us is his phrase. Many others have extolled the value of autosuggestion and of having positive thoughts. He gave us a mantra to recite. How much simpler can it get?